What does it mean to do something like a girl? It’s surprising how a brand like Whisper used a simple question to prove a very important perspective prevailing in the society.
The TVC promotes the hashtag #LikeAGirl. If you search for it on youtube, you’ll realise that the advertisement was uploaded by Whisper Philippines on July 5th, 2014. In short, the advertisement is almost two years old.
In times when other sanitary napkin brands are talking about smell free pads and how one can use a pad for hours (without mentioning how unhygienic it is), whisper is doing some good work with bringing out a different picture all together which also helps the consumers to connect with the product.
My question is that what took so long for such a powerful campaign to reach the Indian Television Sets? And even now, this advertisement is majorly being shown only own English Channels and not the Hindi and regional ones.
If they Indianise the TVC a little and by Indianise I mean just change it to Hindi or perhaps record the storyline with Indian actors then it can reach out to more people in our country.
Whisper and P&G should capitalise on this campaign and this advertisement. It can do wonders to them. Its a simple and yet a powerful message that they have come up with. Great work
Watch it yourself: Whisper #LikeAGirl