Bharat Matrimony’s Latest ‘Elite’ Venture
Elite Matrimony, the premium matchmaking service for the elite, from BharatMatrimony, has revealed interesting findings on India’s rich and the affluent who are looking to find their life partners. This trend is from their existing users, comprising of several thousand.
Studying the demographic patterns of the registered users and their preferences, the data revealed fascinating insights. These findings are given below:
–The top five countries that witnessed the maximum number of registrations are from India, United States, UAE, Australia and UK. For elites living in the USA, the top 5 places with the highest number of registrations are California, Texas, Washington, New York and New Jersey. Within India, the top 5 states are Maharashtra, Delhi, Karnataka, Andhra Pradesh and Tamil Nadu.
–The user base comprised of 31% female registrants and 69% males.
–60% of the registrations are by the individuals themselves.
–6% of the members have studied in top educational institutes including overseas institutions like Harvard, Stanford, Princeton, Yale, MIT, Cornell, Chicago Booth, Kellogg, Wharton, Dartmouth, NUS, London School of Economics, Oxford, London School of Business, INSEAD and HEC Paris. While within India it was ITS, IIT, IIM, ISB, XLRI, SP Jain, AIIMS, National Law School and Institute of Chartered Accountants of India.
–78% of female users who are seeking a life partner are between the ages of 20 and 29, while 84% of men are in the age group of 25 to 35.
–While 32% of female profiles in India are registered by the women themselves, it’s 43% for men. Interestingly, as for those living in Uthe S, it is 16% and 15% respectively.
–29% female users in India and 38% male users in India were looking for partners only in India
While 59% female users in the US and 24% male users in the US were looking for partners only in the US.
–78% Hindi speaking female users were open to looking for a partner speaking other languages, while 59% Hindi speaking male users were open to looking for a partner speaking other languages.
–40% of the Top 5 communities were open to looking at partners from other communities as well.
–The top five languages of registrants are Hindi, Marathi, Telugu, Tamil, Malayalam.
–29% of females and 33% of males have studied abroad.
Commenting on the elite member trends, Murugavel Janakiraman, Founder and CEO, of Bharat and Elite Matrimony.com said, “India is home to the fourth largest population of millionaires in the Asia Pacific region with 2,19,000 ultra-rich individuals as per the Asia-Pacific Wealth Report. That’s a lot of millionaires to cater to. They have unique needs and preferences when it comes to finding a life partner. We understand them better than anyone else. Therefore Elite Matrimony, the preferred matchmaking service for the rich and affluent Indians, has a huge potential and we have been seeing tremendous growth each year.”