The 'Jammin' Yaara' collaboration remains a landmark moment in Indian digital music, showcasing how traditional composers and YouTube artists revolutionized music creation.

Oscar-winning composer A.R. Rahman will perform with Bollywood composers Salim-Sulaiman, Clinton Cerejo and Mithoon along with internet sensations Sanam, Jonita Gandhi and Shraddha Sharma in Mumbai on November 11.
The Jammin’ Live digital collaboration between Bollywood composers and YouTube stars is a new usher in music in the way we know it. The offcial video called Jammi’ Yaara, features all the YouTube stars singing to AR Rahman’s composition.

“Jammin’ has spawned a new genre of music that we like to call ‘non-film Bollywood’ by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film,” Samir Bangara, co-founder and Managing Director of Qyuki, said in a statement.
A musical performance of his latest digital hits along with crowd classics, Rahman’s set will also enthral the audience to the track “Yaara” – a collaboration with all YouTubers of Jammin’.
“I am looking forward to performing at the Jammin’ Live concert along with all the Jammin’ artistes,” said Rahman, who is also the co-founder of Qyuki — a multi-platform media network across digital, live, TV and film.

Watch The Fantastic Collaboration Of Artists Here :

Artists Featured here are : A.R. Rahman, Sanam (Sanam Puri, Samar Puri, Venky S, Keshav Dhanraj), Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani ( Nirali Kartik & Kartik Shah), Sanah Moidutty, Raaga Trippin (Alan De Souza, Gary Misquitta, Gwen Dias, Keshia Braganza, Suzanne D’Mello and Thomson Andrews) and Mumbai’s Finest (Ace, Diefferent, Ninja)

Frequently Asked Questions

Who are the artists in AR Rahman’s Jammin’ Yaara collaboration?

The video features AR Rahman alongside YouTube sensations Sanam Puri, Shraddha Sharma, Jonita Gandhi, Siddharth Slathia, Arjun Kanungo, and several other digital artists. This unique blend brought together mainstream Bollywood composers with internet personalities to create original music.

What is ‘non-film Bollywood’ music that Jammin’ created?

‘Non-film Bollywood’ refers to original compositions created outside the traditional film industry. Jammin’ pioneered this genre by collaborating mainstream composers like AR Rahman, Salim-Sulaiman, and Clinton Cerejo with YouTube stars to produce tracks typically commissioned for blockbuster films.

When did the Jammin’ Live concert with AR Rahman happen?

The Jammin’ Live digital collaboration concert featuring AR Rahman and all the YouTube artists took place in Mumbai on November 11. It marked a significant moment in how music performances were streamed and experienced online in India.

Is the Jammin’ Yaara music video available to watch online?

Yes, the official Jammin’ Yaara video is available on YouTube and showcases all the featured artists performing AR Rahman’s composition. The collaboration demonstrates how digital platforms democratized music creation and artist collaborations in India.

Who is Qyuki and what role did they play in Jammin’?

Qyuki is a multi-platform media network founded by AR Rahman and others, operating across digital, live, TV, and film. The platform conceived Jammin’ as an innovative project bringing together established composers with YouTube stars to create fresh, original music content.