AR Rahman’s Music Collaboration Video – Jammin’ Yaara Is Here And It’s Mesmerising

Oscar-winning composer A.R. Rahman will perform with Bollywood composers Salim-Sulaiman, Clinton Cerejo and Mithoon along with internet sensations Sanam, Jonita Gandhi and Shraddha Sharma in Mumbai on November 11.
The Jammin’ Live digital collaboration between Bollywood composers and YouTube stars is a new usher in music in the way we know it. The offcial video called Jammi’ Yaara, features all the YouTube stars singing to AR Rahman’s composition.

“Jammin’ has spawned a new genre of music that we like to call ‘non-film Bollywood’ by bringing together mainstream composers with YouTube stars to create original compositions that typically would be commissioned for a blockbuster film,” Samir Bangara, co-founder and Managing Director of Qyuki, said in a statement.
A musical performance of his latest digital hits along with crowd classics, Rahman’s set will also enthral the audience to the track “Yaara” – a collaboration with all YouTubers of Jammin’.
“I am looking forward to performing at the Jammin’ Live concert along with all the Jammin’ artistes,” said Rahman, who is also the co-founder of Qyuki — a multi-platform media network across digital, live, TV and film.

Watch The Fantastic Collaboration Of Artists Here :

Artists Featured here are : A.R. Rahman, Sanam (Sanam Puri, Samar Puri, Venky S, Keshav Dhanraj), Shraddha Sharma, Siddharth Slathia, Jonita Gandhi, Arjun Kanungo, Maati Baani ( Nirali Kartik & Kartik Shah), Sanah Moidutty, Raaga Trippin (Alan De Souza, Gary Misquitta, Gwen Dias, Keshia Braganza, Suzanne D’Mello and Thomson Andrews) and Mumbai’s Finest (Ace, Diefferent, Ninja)