Nearly a decade later, cringe pop's grip on Indian youth culture reveals deeper truths about viral fame and musical standards.

The Culture Of Cringe Pop – Truly MindBlowing Stuff

Cringe pop like any other pop is a genre of music. The only difference is that cringe pop isn’t famous for being musically good. Rather, it’s famous for being disastrously bad. So bad that you can’t get enough of it, and unfortunately in India cringe pop is running it’s youngsters crazy. They’ve gone viral beyond the parameter that is set for viral, so much that they’ve crossed many popular songs in terms of views. And the artists whom we are criticising are becoming overnight stars and are cashing in on it. Two of those talented youngsters who are currently in the limelight are Dhinchak pooja ( Selfie Maine Le Li Aaj) and Omprakash Mishra ( Bol Na Aunty Aau Kya). Let me give you an estimate first. Both of these artists combined have around 3.5 crore views to their videos, that’s how much we’ve made them famous.

Although Dhinchak Pooja’s Selfie Maine Le Leli Aaj has been taken down due to copyrights issue, its impact was so huge that it made sure cringe pop isn’t a genre of music anymore. Instead, it’s turning into an industry in itself. After Pooja went viral, an older song named “Bolna Aunty Aau Kya” by a singer named Omprakash Mishra, who “claims” to be a rapper, went viral. Not just viral, its become a thing now, earlier this week there was an event in Delhi (Connaught Place) where people gathered and yelled out the lyrics of this infamous track. That’s just not it, people started hosting similar events in Mumbai, Bengaluru, Pune and Hyderabad. The number of people ticking interested in attending those events is more shocking. And not only that, there are polls running on Twitter deciding the places to host these events.

The Idea Of The Public Joining The Hoopla Of Cringe Pop

I would still not be this disappointed if it was Dhinchak Pooja’s song being yelled out at these events. But the whole idea of yelling a misogynistic crap like “Bolna Aunty Aau Kya” makes me wonder where the heck is the youth of India headed? I mean what’s the use of all those dharna’s and morcha’s for women power and bringing justice to women, when we, the same people gather around the centre of the city and yell out crap like this. Maybe you’ve heard it (or not) but the lyrics of the song goes like this:

“Bolna Aunty aau Kya
Ghanti mein bajau Kya
Sot mein lagau Kya”

I’d rather not translate this phrase for you, the remaining lyrics I’ve tried to directly translate since I couldn’t make out the actual words of the lyrics and the fact that I had to sit through the whole song for writing this article is punishing already.

So He further sings:
“Aunty you don’t have any problem getting sot by other people, then why do you have a problem getting sot by me.”

(Let’s not translate sot for god’s sake).
He further adds:
“Sunday there won’t be anyone at her house. I’ll mix daaru (alcohol) in soda and go to her house and ring the bell till she opens and please aunty let me sot you once that’s it.”

I think that’s the part we should stop decoding the lyrics, and first of all, as Arjun Reddy would say “Em madlatunav ra.. motherboard.!!”. Second of all, why is this still on YouTube? Third of all, whoever that Aunty is, she needs to be saved.

The Cringe Pop Crowd Events – The Pathetic Celebrations

And here our youngsters are hosting events to yell this lyrics in groups of hundreds all over India. At times like these, I wonder what our great grandfathers would’ve dreamt for us while sacrificing their lives to give us what we have today. Definitely not so that we could kill it with kidney jokes or yell out crap like this, but to at least have a life for ourselves. Now, I’m not saying get serious in life, whatever you do in life is up to you, no one is authorised to question that. But, please at least just pretend that we care about our women.

PS: And please don’t really think that no one is really authorised to question what you do. No matter what, relatives are always there to ask “Beta Kya Kar Rahe Ho?”

https://youtu.be/ncdLBvFIIco

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