[VoxSpace Selects] Unicorn Store: The Child Inside An Average Millennial

Since its 2017 premiere, Unicorn Store has become a comfort watch for Indian millennials seeking escapism and nostalgia.

VoxSpace Verdict

Who should watch: Millennials seeking heartwarming, visually vibrant cinema with a message about retaining childlike wonder.

Best for: A feel-good evening on Netflix with comfort snacks and zero expectations.

Rating: A jazzy, glittery escape that celebrates the artist within.

The Heartwarming Larson Starring Drama

Just when we thought we couldn’t get over the cute pairing of Brie Larson and Samuel L Jackson in Captain Marvel, we are treated with another charming movie found right at the end of the rainbow, The Unicorn Store. Unicorn Store runs for a solid 92 mins. It is written by Samantha McIntyre and is directed by Brie Larson.

Although all that glitters is not gold, the glittery part is indeed the golden, cute moments on the screen. Unicorn Store is a jazzy story of an artist, failed at life. She never actually stops believing in the mythical and magical one-horned stallion. That which had given her an enchanting encounter when she was a young girl.

This childlike artist has quite an odd persona. She is a lover of sticking Bugles on her fingers, discussing with a closet of Care Bears and a palette of colors that hints an explosion at the starry Skittles factory. Although this movie predates Toronto Film Festival in 2017 and finally hit Netflix only now, it rekindled the sassy spark between Brie Larson and Samuel L Jackson effortlessly.

Inside A Millennial’s Dreamland

Unicorn Store is quite tacky with its underlying themes and production. Its rather adult yet fantastical approach branches into this potential entertainment for grown-ups. This starry dreamer, which can perhaps be dismissed as childlike and immature, can be taken as an adult dreamy plot that brings out the magic in us.

Its plot and premise become an argument for itself. The story deals with Kit, a temp who serves as a public relations agent, resigned to the cubicle. When she gets an invitation from “The Store”, a secret, mysterious operation run by a secret, mysterious person, akin to Willy Wonka, played by L Jackson, who offers to sell whatever she wants, Kit ends up asking for the mythical one-horned stallion, a unicorn.

We see Kit become a child when she begins to build this home-made stable for the Unicorn. We also see this crude relationship between the spectral iconoclasm and the rather conservative, rigid middle-aged denizen which keeps pulling her back into the endless void of temp work and swilling coffee. What the movie subtly hints at is that there is no single fit for all adults to be adultlike in society. Each has their own take.

Critical Response

Although the movie garnered mixed responses from critics, there is a lot to take away than what meets the eye. Larson, playing that confused millennial also does a smooth job of appealing to the inner child within all of us. The comedy/drama subtly lays out the point that the road lying ahead is different for each of us. The story sometimes flirts with some cringe-worthy content but again focuses on the larger than (adult) life aspects.

Larson, along with Samuel L Jackson makes a promising duo for a comedy/ drama film. The movie didn’t really hit off with most people. But Larson has shown more than enough talent with her take on directing and acting in the comedy. If we are lucky enough, we may see more of Larson/Jackson playing even more fun roles in cinema.

Frequently Asked Questions

Is Unicorn Store available on Netflix India in 2025?

Yes, Unicorn Store is available on Netflix India. The film was released on the platform after premiering at the Toronto Film Festival in 2017, making it easily accessible for Indian subscribers looking for whimsical, artistic cinema.

What is Unicorn Store about in simple terms?

Unicorn Store follows a young artist who failed at adult life but never stopped believing in magic and unicorns. When she receives a mysterious invitation, she embarks on a journey to find an actual unicorn, blending fantasy with themes of rediscovering childhood wonder and self-acceptance.

Why did Brie Larson direct Unicorn Store instead of acting?

Brie Larson both directed and starred in Unicorn Store, taking creative control of the project. Her dual role allowed her to craft a deeply personal story about imagination and adulthood, showcasing her artistic vision beyond her renowned acting career in films like Captain Marvel.

Who is the actor playing the magical unicorn guide in Unicorn Store?

Samuel L. Jackson plays the enigmatic Unicorn Salesman in the film. His charming chemistry with Brie Larson brings warmth and humor to the story, creating memorable moments that elevate the film’s whimsical narrative about believing in magic.

How long is Unicorn Store and is it worth watching?

Unicorn Store runs for 92 minutes, making it a perfect length for a casual Netflix evening. The film is worth watching for its vibrant visuals, heartwarming message about retaining childlike wonder, and the delightful performances of Larson and Jackson combined.

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