How Whisper #LikeAGirl Campaign Actually Drives Home The Point

Name: How Whisper #LikeAGirl Campaign Actually Drives Home The Point
Item: How Whisper #LikeAGirl Campaign Actually Drives Home The Point
Rating: 4
Author: Akshata Shukla

Posted on October 2, 2016March 19, 2026 by Akshata Shukla

Over a decade since its launch, Whisper's #LikeAGirl campaign continues to spark important conversations about gender perception in Indian society.

Campaign Verdict

Message Strength: The campaign’s core question—what does it mean to do something like a girl?—effectively dismantles harmful gender stereotypes.

Indian Reach: Despite its power, limited regional language availability restricts its impact across Hindi and vernacular audiences.

Brand Strategy: Whisper and P&G should leverage this campaign’s potential by expanding localization efforts for maximum resonance.

What does it mean to do something like a girl? It’s surprising how a brand like Whisper used a simple question to prove a very important perspective prevailing in the society.

The TVC promotes the hashtag #LikeAGirl. If you search for it on youtube, you’ll realise that the advertisement was uploaded by Whisper Philippines on July 5th, 2014. In short, the advertisement is almost two years old.

In times when other sanitary napkin brands are talking about smell free pads and how one can use a pad for hours (without mentioning how unhygienic it is), whisper is doing some good work with bringing out a different picture all together which also helps the consumers to connect with the product.

My question is that what took so long for such a powerful campaign to reach the Indian Television Sets? And even now, this advertisement is majorly being shown only own English Channels and not the Hindi and regional ones.

If they Indianise the TVC a little and by Indianise I mean just change it to Hindi or perhaps record the storyline with Indian actors then it can reach out to more people in our country.

Whisper and P&G should capitalise on this campaign and this advertisement. It can do wonders to them. Its a simple and yet a powerful message that they have come up with. Great work

Watch it yourself: Whisper #LikeAGirl

https://youtu.be/4KuIo7FXcJg

Frequently Asked Questions

What is the Whisper #LikeAGirl campaign about?

The Whisper campaign challenges society’s negative interpretation of doing things “like a girl.” It questions gender stereotypes and redefines the phrase as a source of strength and confidence rather than a limitation or insult.

When did Whisper #LikeAGirl first launch?

The advertisement was originally uploaded by Whisper Philippines on July 5th, 2014. Despite its powerful message, it took nearly two years to reach Indian television audiences, primarily on English channels.

Why is the Whisper campaign important for Indian audiences?

The campaign addresses deep-rooted gender biases prevalent in Indian society. By reframing “like a girl” as empowering, it resonates with Indian women and challenges entrenched social perspectives on femininity and capability.

Is the Whisper #LikeAGirl ad available in Hindi?

The original TVC was primarily shown on English channels. For broader reach across India, localization in Hindi and regional languages would significantly enhance its impact and accessibility to diverse audiences nationwide.

How effective is the Whisper campaign compared to other sanitary napkin ads?

Unlike competitors focusing on product features like smell-free pads, Whisper connects emotionally with consumers through meaningful social commentary. This strategy differentiates the brand and builds stronger consumer relationships beyond functional benefits.

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